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    Helping hand

    Houston hospitality organization donates $50,000 to Beryl relief

    Holly Beretto
    Aug 23, 2024 | 1:30 pm

    The Houston Hospitality Alliance (HHA) has donated $50,000 toward Hurricane Beryl relief efforts. The funds will benefit hospitality workers, owners, and operators in the Houston area whose businesses were disrupted by the storm. The organization gave $25,000 each to the Southern Smoke Foundation and LiftFund.

    Check presentation from the Houston Hospitality Alliance to the Southern Smoke Foundation

    Courtesy of Houston Hospitality Alliance

    The Houston Hospitality Alliance has donated $25,000 to the Southern Smoke Foundation.

    "As Houston's local hospitality trade association, the Houston Hospitality Alliance is acutely aware of the difficulties faced by the members of Houston's vibrant and diverse hospitality industry,” Houston Hospitality Alliance president Jonathan Horowitz said in a statement. “The recent weather events that hit our city have compounded existing financial difficulties for operators and their employees, and the HHA is doing everything it can to support those most impacted by these continuing challenges."

    When Hurricane Beryl struck in July, Houston's restaurant and hospitality industry took a huge hit. Operators and their employees lost wages, faced power outages and property damage, and experienced revenue loss because of unexpected closures. HHA's contributions to both organizations will provide vital assistance to those who are still recovering.

    The Southern Smoke Foundation provides emergency relief to those in the food and beverage industry facing crises. In the wake of Hurricane Beryl, the foundation's efforts are crucial in aiding hospitality professionals and their families who have been significantly impacted. Funds raised are provided directly to industry members who need financial support.

    LiftFund, a nonprofit organization focused on small-business lending, specializes in empowering entrepreneurs and small businesses through financial resources and support services. HHA’s contribution will help fund 0 percent interest loans of up to $35,000 for business owners who need additional capital to recover from Houston’s recent weather emergencies.

    Both organizations were grateful for the donations. LiftFund's president and CEO Amy Hereford said the money will help small businesses "not just recover but thrive. This partnership exemplifies the resilience of Houston's business community, and we are proud to help rebuild and strengthen our local economy."

    “We are so grateful to our partners,” echoed Lindsey Brown, the Southern Smoke Foundation's executive director. “As of July 1, 2024, we’ve distributed more than $1 million in emergency relief grants to food and beverage workers in crisis nationwide. The generous support from our partners like the Houston Hospitality Alliance help us to be a safety net for such a fragile industry.”

    As Houston's hospitality trade organization, HHA connects, educates, promotes, and advocates on behalf of Houston’s diverse hospitality and tourism businesses. It partners with and supports many other organizations involved in the Houston hospitality industry, including the Hotel Lodging Association of Greater Houston, the Texas Travel Alliance, the Southern Smoke Foundation, and the Greater Houston Chapter of the Texas Restaurant Association.

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    two great tastes

    Collaborative cookie bakery and ice cream shop spin up new Meyerland spot

    Eric Sandler
    Jul 29, 2026 | 1:21 pm
    Pudgy's Fine Cookies Underground Creamery Van Teamer Josh DeLeon
    Photo by Emily Walling
    Van Teamer and Josh DeLeon are coming to Meyerland.

    Two of Houston’s foremost purveyors of sweet treats are adding a second location. Pudgy’s Fine Cookies and Underground Creamery are coming to Meyerland.

    Scheduled to open in August, the combined cookie bakery and ice cream shop will be located in the Meyerland Court shopping center (4798 Beechnut St.). The location will serve the thick, chewy cookies that Pudgy’s is known for alongside Underground’s first-ever soft service ice cream.

    Underground Softies, as the concept is known, is a variation from the hand-packed pints that Underground Creamery sells at Pudgy’s and via its weekly drops — online sales of three or four flavors that change every week and frequently sell out in under an hour. The flavors at Underground Softies will change less frequently.

    "We'll be more focused on soft serve with a less dynamic menu instead of constantly changing everything," Underground owner Josh DeLeon said in a statement. "It's going to be a challenge for me, because creating something new every week has always been part of Underground's DNA. But I'm excited to really refine this concept while still finding ways to keep things creative."

    DeLeon tells CultureMap that diners will be able to add some of Underground’s signature toppings to their soft serve, including Oreo MSG (malted salted grit), Biscoff grit, sea salt, Craft Pita olive oil, and fudge. More toppings will be added once the new location is running smoothly.

    Customers will also be able to purchase a limited selection of Underground pints to-go. However, the weekly drops will only be available at the Heights location.

    Van Teamer founded Pudgy’s during the pandemic as an outgrowth of her passion for cookie baking. After decided a franchised cookie bakery’s products were too sweet, she developed her own recipes for cookies such as a chocolate chip (The Pudgy), the Bonanza Brulee, a cookie that combines the flavors of creme brulee and bananas Foster, and the Wild Campfire, a s’mores-inspired cookie with toasted marshmallows and chocolate chunks. Like Underground, Pudgy’s frequently serves limited-edition flavors inspired by special ingredients or the time of year.

    The new location expands on the duo’s current location in the Heights that opened in 2022. During those four years, Teamer and DeLeon have deepened their professional relationship. Underground and Pudgy’s have collaborated on cookie and ice cream flavors, participated in events together, and the owners have served as an important sounding board for each other.

    "It's the best of both worlds," Teamer said in a statement. "We each have our own businesses and creative freedom, but we also get to share ideas, support one another and celebrate each other's wins. Even though we're doing our own thing, we're working toward the same goal of creating a great experience for our community and helping each other succeed."

    "The cross-pollination of our audiences is why we've become what we are," DeLeon added. "I truly believe our brands can stand on their own, but Van has been an incredible mentor when it comes to the business side of things. Sharing knowledge has propelled both of us faster than I ever expected."

    In addition to offering soft serve, the new location will improve on the Heights in another important way. It will offer a seating area for people to enjoy their cookies and ice cream.

    “Our goal is to become more connected with the community by creating a welcoming space where people can make memories, celebrate special moments and feel right at home," Teamer said.

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